Inspiring a New Generation of Collectors

The Luxe Digest

Inspiring a New Generation of Collectors

The fifth edition of the Turbine Art Fair held two weeks ago in Johannesburg. A private preview cocktail event was held on July 13th for high profile guests and key players in the African art scene who had the opportunity to preview the works that would be on display.

In the five years since its inception, TAF has unfailingly offered visitors an opportunity to view and buy quality artwork from emerging and established talent in a fun and un-daunting way with great live music, artisan food, all curated within the heritage building that is Turbine Hall in the heart of Newtown. Because of this, the fair has earned itself a top spot on the annual calendar of South Africa’s very rich art scene.

TAF17 was particularly exciting, featuring intriguing projects and exhibitions, panel sessions sponsored by Artinsure, tours for adults and children, a dedicated children’s area and a selection of exciting art installations throughout the fair which included Ralph Ziman’s “Casspir Project” – a reclaimed Casspir exquisitely beaded with over 60 million beads.

The panel sessions were centered ‘collecting’. Panels consisting of collectors and artists shared the stories behind their collections, why they continue to collect, and growing their acquisitions, among other things.

There were also conversations about the diverse world of the contemporary art eco-system, the role of the buyer, the artist, the gallery and the art fair within the art market. The sessions were curated by art advisor, Makgati Molebatsi. To complement the talks, there were movie screenings of relevant documentaries to the topic – ‘Peggy Guggenheim – Art Addict’ directed by Lisa Immordino Vreeland, and ‘Herb and Dorothy – You Don’t Have to Be a Rockefeller to Collect Art’ directed by Megumi Sasaki.

Other highlights included “Fresh Produce 2017” curated by Rolihlahla Mhlanga – an opportunity for selected artists who are young and emerging, to participate and showcase on a global stage – and the Graduate painters show curated by Jessica Webster, Amber-Jade Geldenhuys and MC Roodt.


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