Ms Simone, as a business, has three main objectives: art, research, and design.
The company’s objective is to promote South African visual art and artists while attempting to expand the market audience.
The company further aims at documenting and sharing the artworks, themes and subject matter of African and South African art and artists in an effort to create, develop and calcify an academic and digital archive of African and South.
African artists will be accessible globally through various platforms as a means of bringing the art closer to the people which play a part in the strategic objective of broadening the market and targeting new audiences.
Ms Simone further purposes artist representation and art collection management to expand the art market to new buyers.
The research component of Ms Simone aims to create, maintain, and update contemporary South African and African art and artists archives, both on various forms of print media and digital platforms.
With a strong focus on academia, Ms Simone research mandate is based on research for publishing in books and national and international academic journals.
Ms Simone’s design mandate focuses on interior design and aims to design bespoke interior spaces for the modern contemporary homeowner.
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